.2Performant, a Romanian modern technology and partner advertising answers provider, declared on Monday, September 9, at the Bucharest Stock Exchange, that it aims to obtain the Profitshare affiliate networks in Romania as well as Bulgaria from Conversion Marketing. All at once, Dante International, the proprietor of eMAG, will certainly come to be an investor in 2Performant.On September 6, 2Performant’s Panel of Supervisors wrapped up a preliminary arrangement to get the Profitshare.ro and Profitshare.bg affiliate networks had by Conversion Marketing S.R.L. and Transformation Advertising EOOD.
The arrangement details the principles of the purchase and is actually not legally binding, corresponding to the business push presented through Economedia.The operation includes the transfer of the Profitshare business lines coming from Sale Marketing S.R.L. and Conversion Advertising And Marketing EOOD (as dealers) to 2Performant (as the purchaser). Dante International S.A.
(large number shareholder of Sale Advertising and marketing S.R.L.) will definitely be part of your business transactions agreement as a surety.” As soon as the Profitshare transaction is actually finished, we will extend our current capacity as well as diversify our client collection in both Romania as well as Bulgaria. Our company still possess a few important measures to complete, but I am self-assured that the groups involved in the purchase on both sides will definitely deal with to accomplish them efficiently. Our company will definitely introduce our post-acquisition plans after wrapping up the purchase depending on to the final arrangement,” mentioned Dorin Boerescu, CEO and Co-Founder of 2Performant Network.The purchase cost is actually RON 4.3 thousand, as well as will certainly be actually paid for 55% in cash and also 45% in 2Performant shares by means of a resources boost..” 2Performant is a younger as well as powerful provider along with market values that sound with our company.
Our experts assume that, after the deal is completed, the Profitshare company mixed along with 2Performant will definitely deliver greater market value to its own clients,” claimed Tudor Manea, General Supervisor of Dante International SA.2Performant additionally notes that a number of measures stay to complete and complete the transaction, like the effective conclusion of the as a result of diligence study by 2Performant.Profitshare was actually introduced in 2012 as well as currently has a portfolio of 250 associate programs (including the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Photo resource: the company).