.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech startups, the moment adapted to snagging billions in equity capital annually, have increased almost $360 thousand thus far this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That downturn is because of market concentration, heightened regulative tensions, and also financial uncertainties.ADWEEK talked to five VCs who remain to invest in adtech companies, in spite of these difficulties, concerning what they are actually looking for and what they avoid. Possibly unsurprisingly, these financiers are actually targeting chances in privacy-focused innovations as well as industry-specific areas like connected TV.